Heather possesses 20+ years of experience in marketing, communications, and public relations across a broad range of industries, ad previously led her own freelance writing practice. She believes that thoughtful strategy informed by targeted data and expressed through creative and engaging content are the “secret sauce” to building marketing value. As marketing manager, Heather partners with Medevise leadership to develop strategic marketing plans; oversees thought leadership communications programs to share our expertise and knowledge with clients, followers, and the greater industry; and supports business development and relationship building efforts.